I start by reading over what you provide me, with the parameters of what you want in the back of my mind. Why? I want to read what you wrote without bias.
You know your business, products and services. I want to see how you conceptualize it all. It gives me a better understanding of you and your brand voice.
Then, I read it again, this time with my red pen in hand. I’ll chop out fillers and insert keywords where necessary (no keyword stuffing, I promise). When I edit, I always maintain your voice and keep the customer persona in mind. Then I’ll send it back to you for approval.
When we have reached an agreement on the final version, I will read it once more, out loud.
Reading out loud helps me catch any typos that the eyes can miss. It will also catch unnatural sounding sentences.