Inform, Delight & Build Loyalty with a Blog

Idea machine

Blogging is not new, it just has a different name and format. 

My grandfather kept the ‘blog posts’ from Royal Bank of Canada since 1942, and I’m lucky enough to have read a few before they were lost.

The RBC letters encompassed much more than financial matters. They addressed larger concerns their customers might have, such as environment, industry revolutions, even family life.

How successful were the RBC letters?

My grandfather, his daughter and her two daughters were all RBC customers. That’s 3 generations spanning 75 years.

How invested are your customers with you?

Your blog should expand beyond what you can offer your customers as a business. 

To build a strong relationship with your patrons, offer them a benefit.

A well crafted blog contains a variety of components:

  • Research 
  • Conversational tone
  • Unique brand voice
  •  SEO (search engine optimization)
  • Strategic keyword
  • Call to Action
  • Content that engages your readers
Blogger

Guessing what your clients need can be disastrous. 

When engaging the services of a professional copywriter, all the guessing is removed and all the key components are included.

Tell me your blogging needs. I’ll work with your team to make sure your blog posts survive for the next 75 years on your patron’s hard drive.